Cookie Policy

1. What is this policy?

This Cookie Policy explains how Decruz Search LTD ("we", "us", "our") uses cookies and similar tracking technologies (such as web beacons, tracking pixels, and IP tracking) on our website, https://www.decruzsearch.com. It explains what these technologies are, why we use them, and your rights to control our use of them.

2. What are cookies?

Cookies are small data files placed on your device when you visit a website. We use first-party cookies (set by our website) and third-party cookies (set by our partners and service providers) to ensure our website functions correctly, analyze traffic, and support our B2B marketing and recruitment efforts.

3. Types of Cookies and Tracking Technologies We Use

We categorize our cookies and trackers as follows:

• Strictly Necessary Cookies: These are essential for the core operation of our website (e.g., security, network management, and saving your cookie consent preferences). You cannot opt out of these.
• Analytical & Performance Trackers: These help us understand how visitors interact with our website, allowing us to improve user experience and site performance.
• Targeting & Marketing Trackers: These are used to track visitors across websites to display relevant advertisements and to identify businesses visiting our site for our B2B recruitment outreach.

4. Specific Third-Party Tools We Use

To run our recruitment operations, we utilize the following third-party platforms which place cookies or track IP addresses via our website:

• Google Analytics 4 (GA4) & Google Tag Manager (GTM): We use Google's analytics suite to measure website traffic, user engagement, and conversion metrics. This data is aggregated and helps us optimize our job postings and website flow.
• Google Ads: If you interact with our paid advertising on Google, we use tracking to measure the effectiveness of those campaigns and to retarget relevant opportunities to you.
• LinkedIn Insight Tag: We use LinkedIn's tracking pixel to understand the professional demographics of our website visitors (e.g., job titles, industries). It also allows us to measure the success of our LinkedIn campaigns and show you relevant Decruz Search LTD updates or job opportunities when you return to LinkedIn.
• B2B IP Tracking (Instantly & Apollo): We use specialized B2B lead generation software provided by Instantly and Apollo. These tools track the IP addresses of visitors to our website and match them against corporate databases to identify which companies are viewing our site. We use this business-level data to inform our outbound client outreach. While this is primarily B2B tracking, IP addresses are considered personal data under UK GDPR, and we process this under our legitimate interest to market our B2B services.

5. How You Can Control Cookies

You have full control over your data.

• Our Cookie Banner: When you first visit our site, you will be presented with a cookie consent banner. You can choose to accept or reject non-essential cookies at that point.
• Browser Controls: Most web browsers allow you to manage cookies through their settings. Please note that if you configure your browser to reject all cookies, some core functionalities of our website may not work as intended.

6. Updates to This Policy

As our technology stack evolves, we may update this policy to reflect new cookies or tracking tools. We encourage you to review this page periodically.

7. Contact Us

If you have any questions regarding this policy or how we handle your data, please contact us at hello@decruzsearch.com.