Senior Brand Manager

Senior Brand Manager

Location: Manchester Area (Hybrid – 3 days office, 2 days home)
Salary: Competitive, dependent on experience

The Opportunity

We are seeking an ambitious and creative Senior Brand Manager to join a growing business based in the Manchester area. This is an exciting opportunity for an experienced brand and marketing professional to take ownership of key brands within a dynamic portfolio, driving brand growth, consumer engagement, and market share across the UK and international markets.

The ideal candidate will come from a Beauty, Personal Care, FMCG, or Consumer Goods background and have a proven track record of developing and executing successful brand strategies and integrated marketing campaigns.

Key Responsibilities

• Develop and deliver annual brand strategies and marketing plans to achieve business objectives.

• Lead the planning and execution of 360° marketing campaigns across digital, social media, PR, influencer, retail, and consumer channels.

• Manage brand positioning, communication strategies, and consumer engagement initiatives.

• Analyse market trends, consumer insights, competitor activity, and performance data to identify growth opportunities.

• Lead new product development (NPD) launches from concept through to execution.

• Manage brand budgets, forecasts, and campaign ROI to ensure effective investment and commercial performance.

• Work closely with Sales, Trade Marketing, E-commerce, Product Development, and Supply Chain teams to deliver brand objectives.

• Manage relationships with external agencies, PR partners, media agencies, and creative suppliers.

• Develop compelling marketing materials, brand assets, and consumer communication programmes.

• Monitor campaign performance and provide recommendations to optimise future activity.

About You

• Previous experience as a Senior Brand Manager, Brand Manager, Marketing Manager, or similar brand leadership role.

• Experience within Beauty, Cosmetics, Personal Care, FMCG, or Consumer Products is highly desirable.

• Proven experience developing and executing successful brand and marketing strategies.

• Strong understanding of consumer marketing, digital marketing, social media, influencer marketing, and brand communications.

• Experience managing agency relationships and cross-functional projects.

• Commercially minded with strong analytical and decision-making skills.

• Excellent stakeholder management and communication skills.

• Highly organised, proactive, and capable of managing multiple projects simultaneously.

What's on Offer

• Competitive salary dependent on experience.

• Hybrid working model (3 days office / 2 days home).

• Opportunity to work with exciting and growing consumer brands.

• Career progression opportunities within a growing business.

• Collaborative and supportive working environment.

• Company benefits package.